We developed a tailored webinar platform featuring password-protected access. This platform has multi-source, simultaneous live-streaming capabilities, along with features like image compression and video caching. Plus, it can accommodate up to 500 viewers.
Client
TikTok is the global leader in short-form mobile video. It inspires users to get creative with everything from viral dance challenges to engaging storytelling. In 2023, TikTok had over 1.9 billion users. The platform also helps brands connect with a wide range of audiences. 67% of users stated that TikTok inspires them to engage with brands more than other platforms.
Task
TikTok wanted to boost its analytical services through digital education. So, they decided to host private webinars for agency executives. The goal was to create an engaging learning environment focused on TikTok's analytics tools. Keeping everything private and personalized was key.
The Challenge
TikTok needed a private platform for live webinars with up to 500 participants. However, the existing solutions didn’t offer the customization, privacy, and interactive features they were looking for.
Key requirements included the following set of features:
Password-Protected Access
| Purpose: | To keep things exclusive |
| Value for Users: | Ensures only authorized participants can join |
Multi-Source Streaming
| Purpose: | Ability to stream from multiple sources at once |
| Value for Users: | Enhances the overall presentation experience |
Interactive Features
| Purpose: | Includes chat and real-time progress tracking |
| Value for Users: | Encourages participant engagement & feedback |
Personalized Certification
| Purpose: | Requires to complete a quiz for downloadable certificates |
| Value for Users: | Validates learning and achievement |
Dedicated Login Portal
| Purpose: | Provides easy accessfor users |
| Value for Users: | Streamlines the login process for participants |
Direct Live Streaming
| Purpose: | Streams directly from the platform, avoiding 3rd-party tools |
| Value for Users: | Maintains a cohesive brand experience |
Examination with 20 Questions on TikTok Analytics
| Purpose: | Allows a few mistakes for participants |
| Value for Users: | Provides a fair assessment of knowledge retention |
Customizable Achievement Badge
| Purpose: | Lets participants showcase their achievements on social media |
| Value for Users: | Boosts motivation and recognition |
The Solution
Private Access and Security
We set up a password-protected area so only invited guests could join the webinars. This way, for important meetings where sensitive topics are discussed, we make sure that only the right people are in the room.
Multi-Source Streaming
Our platform lets TikTok stream from multiple sources at the same time. It boosts the overall presentation. For example, while one speaker is giving a live demo, another can share a video clip or infographic on-screen. This lively setup keeps participants engaged. It’s similar to how a well-produced TV show switches between camera angles and visuals to keep viewers interested.
Interactive Learning Features
Modifia added live chat for real-time discussions to make the webinars feel more like a fun classroom than a lecture. Participants can ask questions, share ideas, and even connect with one another during the session. Plus, our progress tracking system lets attendees see how they are doing. Just like a fitness app shows your workout stats. It keeps motivation high and everyone engaged.
Engaging Certification Process
To make learning enjoyable, we added mandatory quizzes during the webinars. It is like a fun game where participants can test their knowledge and earn rewards. After finishing the quizzes, attendees receive personalized certificates to download. This confirms what they learned and gives them something cool to share on LinkedIn or social media, showing off their new skills.
Aesthetic Customization
We created a visually appealing interface that matched TikTok's lively brand. With bright colors and easy navigation, the platform feels familiar and welcoming, just like the TikTok app. This design improves the user experience and makes the whole streaming feel professional and engaging. Webinars feel like top-notch events instead of regular online meetings.
Implementation
Modifia executed everything smoothly
- We set up streaming equipment remotely,
- We set up streaming equipment remotely,
- Provided training on how to use fun backgrounds for a polished look during the streams.
Insights and Results
- 12 Private Webinars were held exclusively for agency executives.
- Each webinar had over 500 participants with high engagement. In fact, 60% of marketers report that live events with a mix of other events generate the most revenue.
- A total of 327 personalized graduation certificates were issued.
