Go events

Go events

Go events: a gamified mobile app for boosting event engagement and rewarding user activity with redeemable prizes.

January, 2025

Enhancing Brand Engagement through Innovative App

A globally recognized spirits brand, known for its premium rums and iconic logo, wanted to increase alcohol sales in popular clubs across Moscow and St. Petersburg. For major brands, apps like this are crucial for engaging audiences, fostering customer loyalty, and creating interactive experiences that boost both brand visibility  and product sales.

Task

Create a mobile app to boost alcohol sales in clubs, integrate gamification features for user engagement, track activity, and reward participants with prizes to drive brand visibility and customer loyalty. Tackle the challenge of passing moderation on the App Store and Google Play by using experience in promoting alcoholic products in the "Dark market." Ensure the app meets platform rules while staying effective and engaging.

For this project, we created a mobile app that integrates gamification elements to encourage user participation, track physical activity, and reward users with prizes.

The Challenge

To bring this to life, we needed to:

Develop a user-friendly mobile app with gamification features;
Integrate step and movement tracking using the phone’s accelerometer, enabling tracking both online and offline;
Create a system for earning coins based on user activity;
Implement location tracking to ensure user participation at designated events;
Design a rewards system allowing users to redeem prizes in partner venues;
Optimize the app for energy efficiency and anti-fraud measures
Ensure smooth integration with branding and promotional goals;
Meet App Store and Google Play rules;

The Solution

Key Considerations for Developing a Gamified Event Engagement App

When developing a gamified event engagement app, there are several key factors to ensure its success. It must engage users by offering a fun and rewarding experience. Keeping participants active and motivated is crucial, and the app should make their involvement feel rewarding at every step.

Flawless integration with the brand’s goals is also vital. The app should embody the brand’s identity while providing a seamless and intuitive journey that aligns with the company’s goals. Accurate tracking of users’ activity and location is another essential feature. This enables fair rewards based on real, measurable engagement. Anti-fraud measures are critical to maintaining fairness in the app. The system should prevent users from manipulating their location or cheating the activity tracker, ensuring a level playing field for all participants.

Scalability is key, as the app needs to handle more users and events without slowing down, especially as it reaches a wider audience. Customizability is also important, allowing brands to adjust the app for different campaigns and needs. Lastly, data privacy should be prioritized to ensure users feel their information is secure and the app complies with privacy regulations. By focusing on these aspects, a gamified event  app can strengthen brand connections, increase engagement, and drive sales.

Concept

The concept of this app is to make events more engaging by tracking participants' activity and rewarding  them with coins they can exchange for prizes. It uses features like location tracking and anti-fraud measures  to ensure fairness, preventing fake location manipulation similar to what players worldwide attempted with Pokémon GO. This approach helps the brand boost visibility and sales through fun and interactive experiences.

Challenges We Faced and Solutions We Found

The accelerometer drained the phone battery quickly

Solution

Optimized the app to minimize energy consumption

Users could fake their activity to cheat rewards

Solution

Implemented anti-fraud measures to detect and prevent false activity

Ensuring smooth operation of the app during large events with many users

Solution

Scaled the app's backend infrastructure to handle high traffic and ensure stable performance during peak usage times

Integrating location-based features with high accuracy

Solution

Improved the app's GPS functionality to accurately track user movements in real-time

Difficulty in tracking physical activity in crowded or noisy environments

Solution

Fine-tuned the accelerometer's sensitivity and adjusted data algorithms to better detect relevant movements in dynamic settings

Challenges with moderation on platforms like the App Store and Google Play

Solution

Successfully passing moderation due to our expertise in promoting alcoholic beverages

User-Friendly Design

The app is designed to be user-friendly with a clean, modern, and minimalistic black color scheme. The interface focuses on simplicity, with easy-to-use navigation that allows users to effortlessly find and join events. Key features are clearly highlighted, so users can quickly understand how to participate, track their progress, and earn rewards. The design ensures a smooth experience with minimal steps needed to access important functions.

QR Code Integration

The app uses a QR code scanning feature for redeeming points. Users can scan a unique QR code when they reach certain milestones or participate in specific activities, allowing them to claim rewards or exchange their earned points. This system simplifies the process of redeeming rewards and helps keep users engaged, ensuring a smooth and interactive experience.

Participant Statuses and Ratings

The app features unique statuses and ratings to encourage participant activity and maintain healthy competition. Statuses such as "Beginner," "Tech Cobra," "Super Dancer," and "Party King" are awarded based on users' activity, completed tasks, and coins earned. The rating is determined by factors like completed challenges and accumulated coins, and it is displayed in real time on the leaderboard. This motivates users to stay active, improve their performance, and climb higher rankings, which enhances engagement and loyalty to the alcohol brand.

Step Tracker Feature

The app features a step tracker that encourages users to stay active during the event. By using the phone's accelerometer, it tracks movement and rewards users with coins when they reach activity targets. This motivates people to engage more by dancing or participating in challenges.

Results

Modifia developed a mobile app that boosted the promotional campaign of a globally recognized spirits brand by engaging users through fun, location-based activities. The app allowed users to check in at partner venues and earn discounts on alcohol cocktails. Users could also exchange points for rewards. The app was promoted through social media, influencers, and word-of-mouth, helping it reach a wide audience. A ranking system kept users motivated, with the top participants winning prizes like event tickets and bottles of alcohol. This app helped the spirits brand connect with customers and increase engagement.

The numbers speak for themselves:

100K+

Real-world installations

10%

Increase in club visitors

10K

Drinks were given out

Modifia offers a customizable platform for running marketing campaigns with gamification elements that engage users and drive participation. We can develop mobile apps tailored to your brand’s needs, integrating features like location-based check-ins, rewards systems, and interactive challenges.  Our platform enables smooth communication with users through SMS, push notifications, and email,  all without requiring constant developer involvement. We also offer complete integration with your CMS/CRM, ensuring full control over campaign management, content updates, and user interactions. Whether you're looking to boost brand awareness, improve customer loyalty, or enhance event engagement, our platform not only drives profits for the alcohol brand but also increases foot traffic and sales for partner clubs, delivering a solution that fits your specific goals.

Anton Sergienko

In our first conversation, it’s all about you—your business, your goals, and your success. We believe in putting your needs first, so before we dive into solutions, we take the time to listen and understand through open, honest dialogue.